Tuesday, January 28, 2020

Doctrinal and philosophical dimension of Buddhism

Doctrinal and philosophical dimension of Buddhism Buddhism has over three million followers world-wide, is the state religion in Burma, Thailand, Cambodia and Laos, and maintains a tremendous influence in other countries such as Ceylon, Tibet, China, and Japan. The Oxford Dictionary defines religion as a belief in the existence of a superhuman controlling power, especially of God or gods or, as a particular system of faith and worship. (Hawkins, 2002). The dictionarys short descriptive passage does not take into account the spiritual well being, security, and comfort, a religion gives to its followers, and therefore may be seen to be inadequate and superficial. The doctrinal and philosophical dimension of Buddhism emerged at a time of political and economic instability. The Buddha was born in the 6th century Before The Christian Era (Robinson, 2009). Large, powerful tribes began to invade the Ganges Basin, and society became more complex as the populous moved towards the newly instituted metropolitan centres. During this time a strict and rigid caste system was in place, which did not allow for movement within its structure. The Buddha, as a member of the warrior elite, would have had considerable wealth and standing within the tribe, but he became disenchanted with this way of life, and ultimately rejected it to become a wanderer (Robinson, 2009). The wanderers believed that anybody, regardless of caste, could be wise and good. These qualities could be achieved by rejecting or renouncing life at home, which was dirty and cramped and instead, going out into the wider world which was . completelyperfect and pure (Robinson, 2009). Such renounces believed in the re-incarnation of the spirit, but what or whom you returned as in the next life, depended on how you had conducted yourself in the previous one. By leading a life of purity and devotion one could escape the agony of re-birth and thereby obtain Nirvana or liberation (Robinson, 2009). Such a pure and devoted lifestyle could be achieved by accepting the Four Noble Truths. The first truth was that of suffering; birth, ageing, death, sorrow and defilement (Buddahnet.net, 2010). The second truth was that the causes of suffering were human traits such as greed, and sexual desire. The third Noble Truth stated that suffering can be eliminated if the way of the fourth truth, or Nobe l Eight Fold Path, was followed. This would result in salvation by releasing the follower from perpetual re-birth. This last truth was a guideline to redemption which could only be obtained by correct behaviour, such as correct attitude and correct speech. The method of obtaining Nirvana in conjunction with correct behaviour is by meditation; by having the correct mental attitude one can only think good thoughts and therefore the intentions or deeds are pure also. This is known as Karma or mental work (Hawkins, 2002). Once Nirvana has been achieved, the follower becomes designated as a Buddha or enlightened one and these saints reside on a higher plane. Since the time of Buddha two main proponents of Buddhism have developed, namely Therevada, predominant in South Asia and Mahayana, followed in North Asia. The former believes that the only way to obtain Nirvana is by being a monk or a nun, and may therefore be considered as an elitist form of Buddhism, while the latter shows more liberal qualities and is sympathetic to others (Robinson, 2009). The narratives of Buddhism, the Pali Scriptures and Jakata tales, are important in the historical sense as they give an insight into the words and meanings of the Buddha, and may be construed as being inspirational to his followers (Buddahnet.net, 2010). The oral nature of these stories could possibly lead to them being misinterpreted and lost in translation and therefore their actual meaning may become muted and distorted. Although some of these tales may be deemed to be of a mythical nature, such as the Buddha being conceived by his mothers union with a white elephant they, as in parables from other religions, cannot be taken as literal, historical facts, but could quite possibly contain a hidden meaning (Buddahnet.net, 2010). Therefore because Buddhism uses such stories to accentuate its teachings, it is similar to other faiths and does not detract from its perceived status as a religion. The practical and ritualistic dimension, especially in Mahayana Buddhism, is extremely important. This dimension contains the preaching, prayers and worship element of a religion. By travelling the Ganges Basin in its entirety the Buddha and his followers went to great lengths to make Buddhism accessible to all and encouraged others into believing that salvation was at hand if the proper codes of conduct were adhered to. Buddhists offer prayers to the Buddha as much in the same way that Christians offer prayers to Jesus Christ, they are both a vehicle unto God or Nirvana., which has been thought by some writers to be a Buddhists substitute for God (Buddahnet.net, 2010). The Christian word worship, the worship of a God, constitutes the major problem in the definition of Buddhism as a religion. The Buddha stated that he was neither a messenger from God nor his emissary and denounced the notion that there was a God (Buddahnet.net, 2010). This has led to Buddhists being considered as Ath eists, but Buddhism is a cosmopolitan religion which embraces other beliefs and cultures and ultimately their gods. Therevada Buddhists acknowledge other gods but they maintain that it is the Buddha who is supreme and it is these other, lesser gods who defer to him (Bullitt, 2005). The Buddha is revered by his devotees and may be seen as the object of worship, as prayers are chanted praising him and asking for salvation, and gifts placed at his shrines and temples (Bullitt, 2005). At the New Year festival, the water festival, Buddhas name is used to ward away evil spirits The ethical dimension of a religion is its moral code. The laws and rules that a particular religion abides by are usually, in a mono-religious state those that govern society, as in Islam and Christianity. A religion must be able to teach a moral code and give guidance to a society as to what would be morally abhorrent and that which is deemed as acceptable behaviour. As much in the same way that Christianity has the Ten Commandments, The Buddhists rules or virtues are called Dhammapada, the way of virtue (Jung, 2010). These rules give guidance and a set of guidelines on the proper behaviour of a Buddhist, such as compassion and denounce improper thoughts and actions such as greed, vice, hatred and envy (Jung, 2010). The experiential and emotional dimension is the feeling of perhaps exultation or sense of peace that the follower of a particular religion can get from for example, reciting a prayer, liturgy, or chant (Buddahnet.net, 2010). These feelings can also be shown in many other ways such as a Buddhist attaining enlightenment, or by using meditation as a way of clearing the mind from the mundane aspects of life. A Christian may achieve an emotional experience by seeing a sign from God, chanting a prayer of contemplation, or just from a general sense of well being and contentment. The social and institutional dimension is the self containment of the organisation for its own protection. The Buddhists, like many new groups were persecuted for their beliefs and radical outlook from their foundation (Buddahnet.net, 2010). Buddhism has its own structure, although not hierarchical as in other religions, the monks are seen as the closest to obtaining the goal of Nirvana. It was, and still is the foundation within the lives of its followers, especially those living in remote areas where the rules passed to them from the Buddha and his followers, is followed without deviation. A religion can be interpreted by its followers in many different ways. It can be seen as providing, a comforting belief in the hereafter, and spiritual well-being, while also supplying a code of behaviour and a sense of belonging. Buddhism certainly follows these pre-requisites and although some commentators view Buddhism as atheistic, its followers worship the Buddha as a god, and Buddhism shows numerous similarities to many other widely accepted religions. Regardless of criticism Buddhism is considered a religion by its millions of followers, which today include the peoples of both Eastern and Western civilisations.

Sunday, January 19, 2020

Graduation Speech: This is Not the End :: Graduation Speech, Commencement Address

It sure took me a long time to get this far. At times I thought I wouldn't make it through high school because as I was growing up I would watch my older brother, Jason, struggling in school. I would think that if he was having trouble, then I would too. My Mom heard about Hall High and their different way of teaching, so she enrolled my brother. As time passed, his grades got better and he quit skipping so much. So when I could, I enrolled in Hall, expecting this school to help me. It did! I like Hall because of all the extra attention from the teachers. Everyone here is on a first name basis, and if I had a problem, they were by my side to help me. I could ask them anything, and they would guide me, steer me in the right direction. But the main thing I like about the teachers here at Hall is that they take time out of their way during or after school to help out me with my troubles ... and I have had a LOT of troubles. History, for instance. I just couldn't see why I needed it. But, Pat, my History Teacher taught me that if you learn about the past, it helps enable you to predict the future and not keep making the same mistakes. If you know what has happened in the past (like concentration camps) we can help make sure that doesn't ever happen again. If you keep doing what you've always done, you'll keep getting what you've always gotten. If you want to change, you have to do something different. There are also many things I've learned about myself here at Hall. Like, how to cope with my problems. Now I know how to work through them. Thanks Mary. Thanks Jane. I've made many friends in this school, Friends that I hope to have for a lifetime. Not just the students, but teachers too. As I proceed in life, I plan on coming back and visiting all of you. All of you helped make me who I am today. George Matthew Adams said there is no such thing as a "self-made man." We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts.

Saturday, January 11, 2020

Gillette Marketing

Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895, while working as a salesman for Gillette envisioned an inexpensive, double-edge blade that could be clamped over a handle and simply disposed of when the blade dulled. Gillette spent many years searching for an inventor or engineer that could help him in making the dream a reality. Many people told him it couldn’t be done but in 1901 William Nickerson, a Massachusetts Institute of Technology educated machinist, took on the task aided with the designs provided by Gillette.Production of the razor started in early 1903 and in October of the same year, the newly renamed, Gillette Safety Razor Company began advertising and selling their razor sets for $5 each. Additional blades sold for $1 for twenty As we mentioned earlier King Gillette vision was to make the shaving experience simpler, safer, inexpensive and time saving. The Gillette Company is globally focused on c onsumer products marketer that seeks competitive advantage in quality, personal care and personal use products.On their very beginnings Gillette Company was mainly focus on men’s grooming products; in 1902 they introduced the first safety razor using a disposable blade and they started advertising their product with the first ad appearing in a magazine. By 1908, Gillette Company started operating not only in U. S. but also in Canada, England, France and Germany. Around this time they introduce their second best advertising campaign which was the face of King’s Gillette on each of their razors pack.This advertising campaign was very successful on countries outside of U. S. because people recognized the face of King’s Gillette and they referred to them as â€Å"the king with the man’s face. † During the following twenty years the company kept introducing new products with new technology. By 1939, the company developed a sports advertising campaign an d they purchased the radio broadcast right to the World Series. Later on, in 1942 the company sponsored a group of sport advertising which they called â€Å"Gillette Cavalcade of Sports. This included the orange bowl, the sugar bowl, and the Kentucky Derby; which according to the company history website this â€Å"sports advertising programs, remained an important vehicle for Gillette advertising. Later on, around 1970’s the company developed a new advertising campaign to advertise their product line of Right Guard and soft & dry deodorants and Adorn and white Rain hair sprays. The company continues introducing innovation in shaving technology, and at the same time developing new ad campaigns to emphasize the more profitable shaving systems over disposable shavers.Around 1990, the company decided to change a little bit their target market so they introduce the Gillette Venus Vibrance, which is the female version of the M3 power Venus blades for man. The introduction of fema le razors was very positive for the company, but this was not the only new program development that Gillette Company will have. Around the same year Gillette’s company acquired four successful U. S. divisions, and those were the personal care division (Oral-B product care),the Toiletries Division (right guard deodorant and antiperspirant), the paper Mate Division and The Safety Razor Division.These divisions did help the company’s revenues but most of the company’s revenue was generated by the razors division. The company found sport advertising campaigns to be very successful so around the year of 2005, the company introduce a new advertising campaign featuring sports champions; such as Tiger Woods, Roger Federer and Thierry Henry to announce the new Gillette’s new product line. â€Å"Fusion Gamer Saver† and the line of this campaign was â€Å"prepare to be your best today. † this advertising campaign was very successful not only in U. S. b ut also in many different countries. In addition, to this campaign the company also introduced multimedia advertising, store promotions, direct marketing, sponsorships and celebrity television commercials; for instance Jennifer Lopez, she is the celebrity that advertises the Venus Razor. Another important advertising that Gillette Company introduces is their web page. In this page the company introduces their line as â€Å"Being a G man means taking pride in grooming to help you look, feel and be your best.So here people can find their products, Gillette science (innovations of the product, from then to now), and product coach, for man and women. Product coach is a very interesting feature, because guys can play with this picture and see how they might look with certain type of beard color or hair color; and it is also available for women, so they can also choose how they want to look. One of the most recent successful advertising campaigns that Gillette introduced was the Young Gu ns, with Ray Rice, Kyle Busch, Evan Longoria, Carlos Gonzales, Matt Ryan and Denny Hamlin.This current promotions are focusing on Young man, so this shows that Gillette is not only focus on targeting older man, they are focus on personal care and personal use product for man and women of different ages. Gillette has an incredible amount of the market share of disposable razors. Gillette holds 72% of the market, while their closest competitor, Schick has a mere 18 % and the number 3 company, Bic has 6%. When compared all other brands in the world, through 2010, Gillette is ranked 13th according to Interbrand. com. They currently have a brand value of 23,298,000,000.